America is the land of the strong and the brave. "Real" men are the ones who get the girl and save the day. So what do you're trying to sell a pink fluffball as your protagonist to an audience who swoons over manly men? Try to make him over into a bad ass, of course!
For anyone who has never played a Kirby game, Kirby is a fun and light-hearted platforming adventure. The cartoon graphics are whimsical, just like the settings Kirby runs through. The player acquires new abilities through inhaling certain types of enemies. The game play is hardly what one would consider "macho." The game itself consists mostly of flying around, sucking in enemies, and utilizing various attack abilities to advance through the levels. People who took that commercial seriously and were actually attracted by it were probably unpleasantly surprised by the title screen...
This ad clearly shows that the advertisers think that Americans have a very macho point of view. Americans don't want their children emulating "weak" protagonists, so instead of showing Kirby for the adorable little pink ball of fluff that he really is, they painted him as a tough man, always ready for action. While many could easily consider Kirby a "weapons expert" because of his many abilities, some of which call for props like a sword and flying saucer, the other claims such as him being a "street fighter" and "physical powerhouse" seem laughable when you look at Kirby in other settings. Playing through the game isn't "level by nightmarish level" unless you scare quite easily. They're trying to attract a young, male audience to a game that is, on the superficial levels, completely wrong for them. We only get a few glimpses of the Kirby as we see him in the actual game, and the different shots flash by so quickly that one can hardly get a feel for what type of game it is. Little boys may assume that Kirby is "one tough cream puff" and long to play because of these stereotypes instilled into them by the American culture.
The ad further tries to attract young people through the fast edits. It keeps short attention spans occupied by constantly switching the scene. The narrator himself sounds like he was stolen from a B-list action movie. Music usually highlights the mood one can expect from the game, but the rock music sounds nothing like the actual upbeat 8-bit soundtrack. It's not even a remixed version of an already occurring theme. The rockers who would head bang to this sort of thing wouldn't care to listen to hours of bips, beeps, and boops of happy melodies that playing this game contains.
In another way, one could see this drastic misinterpretation of the game as a way to reach out to a target demographic that may otherwise be displeased with the bubbly atmosphere of the game. By encouraging them to view the game as something cooler and more adult-like, the children are more likely to ask their parents for the opportunity to play as a pink ball of fluff. These kids may be displeased with the game they actually get, but the marketers don't care about that. All they want to do is increase the sales of Kirby's Adventure, and misdirection was apparently the best way to achieve that.
